Research by So Klose
The founder has done a survey around her circle of friends and MBA alumni. A questionnaire was distributed to around 60 persons. As a result, 55% viewed the questionnaire and 30% completed the survey.
The following survey results showed an interesting fact that the viewpoints of the married and single persons are obviously different. Married persons tend to be more practical and focus on the personal and living issues, such as cooking skills, voice, living styles and religion. However, single persons focused on status, such as family background, age and education. Overall speaking, reputation and income are 'must-consider" factors.
The result also showed that attending friends' gathering is thought to be the most successful way to get to know another half. The key factors for most people not getting married nowadays are lacking of social contacts, unable to find the right match, heavy workload and so on. That's why So Klose strives to help the busy single professionals, through dedicated dating services, to maximize their chances finding the right match.